According to Brazilian website Aventuras na Historia, he does not speak publicly about the viral video and does not have any public-facing social media accounts. Little is known about Ourfali’s life 10 years after his shocking rise to internet domination. Despite that ruling, the video is still widely available in different forms across the internet. The family appealed that decision and, in 2016, a state court ordered Google Brasil to take down as many of the videos as possible. But two years later, Wady ruled that he could not force Google, YouTube’s owner, to remove all videos mentioning Ourfali - it had been copied and spread around in countless versions that could not be tracked. Judge Athurs Wady ordered removal of some of the videos, including the original. In 2012, the family filed an appeal with a Brazilian court, asking for the video to be removed. They didn’t predict that the video would reach two million views in less than a year and explode into various realms of Brazilian pop culture.īut with the unanticipated fame came obstacles - the family suffered online antisemitic attacks and were hit with death threats as their son’s name and Jewish identity became part of public discourse. Set to the music of “What Makes You Beautiful” by the British boy band One Direction, Ourfali sings new lyrics about his Jewishness and his love for his family (and Israel), in a very sheepish way.Īccording to the Estadão newspaper, the family published the video online so it could be accessed later by friends and family. ( JTA ) - The around 120,000 Jews who live in Brazil make up less than 1% of the country’s total population, of approximately 214 million people.īut today, according to Marcio Bellora Saraceni, a 29-year old lawyer from Rio de Janeiro, “all of Brazil knows” the name Nissim Ourfali - a bar mitzvah boy who became one of the country’s first viral memes 10 years ago.įootage of the then-13-year-old playing video games, wrapping tefillin and even standing on top of a whale (a nod to a beach called “Whale” near São Paulo) were all put together in this video that was originally played on a big screen at Ourfali’s bar mitzvah in 2012.
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